Customer switching grows in states with retail choice: marketer group
San Antonio (Platts)
The number of electric utility customers buying power from retail marketers has climbed substantially in the last few years and the benefits should prompt more states to enact retail choice, according to a report from a competitive supplier group.
Between 2008 and the end of 2011, the number of customers that switched to retail marketers grew by about 53% in the US, to 13.3 million from 8.7 million, the report, which was released Tuesday, said.
The growth is notable for a couple reasons, including that retail choice had been in place in some states for about 10 years before the 8.7 million total was reached, and that the growth took place when electricity…
