Growing evidence demonstrates a counterintuitive phenomenon in healthcare: the cash price is often cheaper than insurance prices for the same service or product. Cash prices are unilaterally determined by a provider, while insurance prices are bilaterally negotiated between a provider…
Author: Rick Ankrum
Pharma reps have visited doctors for decades. What impact does it have on patients?
A economic research study shows that oncologists’ prescribing habits change after they’ve been visited by pharmaceutical sales reps — and it also shows the changes do not extend patients’ lives. MARY LOUISE KELLY, HOST: Pharmaceutical company reps have been visiting…