by Liz Seegert
We’ve all seen those ads where high-pressure sales tactics are used to encourage older adults to sign up for Medicare Advantage plans, plus the seemingly endless telemarketers and robocalls. If you think these marketing approaches have been getting worse over the past few years, you’re right.
A new issue brief from The Commonwealth Fund found that nearly all people ages 65 and older have received some plan marketing, with three-quarters seeing one or more television or online ads per day. One in three reported receiving seven or more phone calls per week. And these confusing, high-pressure tactics can mean people are enrolling in plans that don’t meet their health needs. The mixed messages can also affect how people view the …