Drug Companies Are Embracing Direct-To-Consumer Sales. That’s A Win For Patients

Sally Pipes

It’s easier to have a car or refrigerator shipped to your home these days than a prescription. To get even the most common prescription drug still requires a visit to the doctor, a trip to the pharmacy, and a convoluted series of negotiations between insurers, middlemen, and pharmaceutical companies.

Fortunately, that’s starting to change. In recent months, drug companies Pfizer and Eli Lilly have begun rolling out direct-to-consumer programs that let patients purchase basic prescriptions remotely.

This development is a huge win for patients. Not only are direct-to-consumer …

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